Cultivate Love in its Purent Form
Krishnastami, the holy festival celebrating the birth of Lord Krishna, falls on the 15th of August. Love was Lord Krishna’s message and it is the same with Sai. Let’s recapitulate Swami’s message on this day, more than a decade and half ago in 1992.
Prema (Love) is like a most precious diamond. It will not remain even for a single moment with selfish persons. It will not stay for even half a moment with egoistic persons. It will not remain at all with ostentatious persons. Love is alien to persons who are selfish, conceited or ostentatious. Where, then, is this love to be found? This precious diamond can only be found in the Kingdom of Love, in the Street of Love, in the Shop of Love. It can be obtained only through a loving heart.
To experience real Prema there is no need to practice any kind of meditation, worship or rituals. That is because in the practice of all these there is an element of selfishness. Prema can only be obtained by complete absorption in spirituality. It was for this reason that Sri Krishna declared in the Gita: “Sarva Dharmam Parithyajya” (transcending all rules). Likewise, Jesus also declared: “I am the Path.” Buddha, conveying the same meaning,
It may be asked whether in this mundane world it is possible to develop such a spirit of complete surrender. It may not be possible for all to be free completely from selfishness, self-interest and self-conceit. But there should be a limit to all of them. Nothing great can be achieved without restraint “Na Shreyo Niyamam vinaa.” When the normal temperature of the body is exceeded, the fever is a sign of illness. Likewise, there is a limit to selfishness. When this limit is exceeded it becomes a disease. Ahamkaara (egoism) is a disease. Ostentation is a disease. Excessive Swaprayojanam (self-interest) is a disease. All these diseases have been described as Bhavaroga (the disease of worldliness). These are the diseases which are prevalent in the world today.
When the Divine is present in everyone it is not fitting that one should fail to recognise this. One may have the faith that God resides within him, but this is not sufficient. It is not a great thing to feel that God resides within you. You have to see yourself in God. That is the true Prema Thathwa (principle of Love). As long as you do not see yourself in the Divine, you remain selfish and self-centred…
The Prema Thathwa (Love Principle) is the essence of Krishna Thathwa (Krishna Principle). It is associated with the Divine. Worldly love cannot be equated with Divine Love (Prema). The term Prema is used in ordinary parlance to describe what is really worldly attachment. People are attached more to names and forms than to the inner spirit of things. To get over this false attachment to external forms and names, it is essential to cultivate love in its purest form. There is no greater path to the Divine than this love. To manifest this love, the first requisite is to get rid of selfishness and self-interest.
Cultivate Love in its Purent Form – A sacred path of compassion, purity, and divine living
Cultivate Love in its Purent Form is a beautiful spiritual message that reminds us that love is the highest power in human life. Many people speak about love, but true love is much deeper than attachment, emotion, attraction, or personal expectation. Pure love does not ask, “What will I get?” It asks, “How can I give, help, forgive, and serve?” When love becomes selfless, it becomes divine.
Cultivate Love in its Purent Form teaches that real love begins with purity of heart. A heart filled with ego, jealousy, anger, pride, and selfish desire cannot experience true love fully. Such love becomes mixed with expectation and fear. Pure love is gentle, patient, forgiving, and steady. It does not change according to praise or blame. It remains kind even when situations are difficult.
In daily life, love is often limited to family, friends, or people who agree with us. But divine love expands beyond narrow boundaries. It includes the poor, the weak, the sick, the lonely, and even those who may not treat us well. Cultivate Love in its Purent Form reminds us that love becomes sacred when it grows beyond “mine” and “yours” and begins to see God in every heart.
Pure love is not weakness. Some people think that a loving person can be easily used or hurt. But true love is strong because it is supported by wisdom. It knows when to forgive, when to guide, when to remain silent, and when to act firmly with compassion. Love does not mean accepting wrong actions blindly. It means responding without hatred and correcting without cruelty.
Cultivate Love in its Purent Form also teaches that speech should carry love. Words can heal, but they can also wound deeply. A harsh sentence may remain in someone’s heart for years, while a kind word can give courage during a dark moment. Therefore, a loving person watches speech carefully. Truth should be spoken, but it should be spoken with softness, timing, and concern for the other person’s heart.
Service is one of the purest forms of love. Feeding the hungry, helping the sick, comforting the sad, respecting elders, guiding children, and supporting the weak are not ordinary actions when done with sincerity. They become worship. Cultivate Love in its Purent Form shows that love should not remain only in thoughts or feelings. It must become action. Hands that serve with humility express devotion better than words spoken without practice.
Pure love also requires forgiveness. Human relationships are not perfect. People make mistakes, speak wrongly, misunderstand, and sometimes hurt each other. If we keep every wound alive in memory, the heart becomes heavy. Forgiveness does not mean forgetting wisdom or allowing repeated harm. It means freeing the heart from bitterness. A forgiving heart becomes peaceful and closer to God.
Cultivate Love in its Purent Form also asks us to reduce ego. Ego says, “I am right, I am important, I must be praised, I must be obeyed.” Love says, “Let me understand, let me help, let me be patient.” Ego creates distance, but love creates unity. When ego becomes smaller, relationships become sweeter and prayer becomes deeper .
A loving heart is also a grateful heart. Many people complain about what they do not have and forget the blessings already given. Family support, food, shelter, health, guidance, friendship, and the chance to improve are all gifts. Gratitude makes love natural because it softens the mind. A person who is thankful becomes less demanding and more giving.
Cultivate Love in its Purent Form is also connected with inner discipline. Love cannot remain pure if the senses and mind are uncontrolled. Anger, greed, jealousy, and desire can quickly pollute love. A person must practice self-control, patience, prayer, and self-examination. Each day, we should ask ourselves: Did I speak kindly? Did I hurt anyone? Did I serve someone? Did I love without selfishness?
The highest love is love for God. When the heart loves the Divine, it becomes easier to love creation. Prayer fills the heart with peace, and service spreads that peace to others. God does not need our grand display; He values pure feeling. A simple act done with love can become a sacred offering.
In the end, pure love is the essence of spiritual life. It transforms anger into patience, pride into humility, selfishness into service, and fear into faith. When love becomes pure, life becomes peaceful and meaningful. The heart becomes a temple, every duty becomes worship, and every kind action becomes a step closer to God.